Here’s the Perfect Reason Why Relationship Marketing Outperforms All the Time!
I have to share this experience with all of you because a very important lesson lies within.
I decided that the Great Room needed repainted. The white paint wasn’t looking so good.
So I decided to contact a few painters. I literally went into the Yellow Pages, then Google (that’s a whole different topic) but I decided on calling over 30 Painters who had advertised in the Yellow Pages.
But I also decided to ask my Neighbors who they might recommend. Out of the 30 Painters from the yellow pages, only 5 kept the appointment they made with me.
My neighbors recommended 4. They all showed up for their appointment.
I’m going to share with you Why I chose Ed because he had a unique story.
Ed said, “ In all of the jobs I’ve done, I have found that if I do a great job, you will be happy. And if I do a great job, we’ve built a relationship and not only will you ask me back when you need additional painting, but your more likely to refer me as Mrs. Jones did. Mrs Jones was a neighbor.
He asked us many questions. Educated us on the different types of paints. But the important thing is Ed focused on ME, not me the money person.
If you’ve ever experienced Painters, Plumbers, Electricians, and most professionals, you will agree with me that they are in the Transaction business. They show up. They estimate the job and they do the work.
Then they leave and that’s that.
But it’s much better to do it Ed’s way and follow in his footsteps and put yourself into the relationship business.
I know. Everyone talks about doing this.
But talk is cheap. Doing it is the answer.
Here’s a suggestion. Get started by sending out a paper and ink newsletter to your house list. Soak it with personality, just as Ed did, and most importantly, Ask for Referrals!
It’s really that simple.
Well that’s a wrap for this Issue. Next time I’ll write about another solution to problems you might be having and how to reverse them.
If you would like step by step instructions on how to implement this and other ideas I give on Creative Proven Marketing to Get More Customers. Please go to my website http://webscapeworldwide.com/coaching and sign up for my 1 on 1 or Small Group Intensive program. You can’t lose by investing just $59/month in the growth of your business. You probably Tip more than your investment each month. Invest in the growth of your business.
Thanks to my close friend, Ken Varga, for his contribution to this blog post.